Case Study

Case Study

Graphic Design Case Study: Susan G. Komen Campaign

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komen_hero-medalSusan G Komen Campaign

The Susan G. Komen Race for the Cure is  the world’s largest fundraising event for breast cancer. A long-term client of ZAP, they called us to create collateral for their yearly Sacramento event with the theme, “There’s a Hero in All of Us.”


An oncologist, a mother with cancer, the daughter that supports her, and a teacher/advocate were chosen as the “Heroes” to share their experiences in this campaign.

A collaboration between them, art director Julie Knudsen and photographer John Patnaude led to the photos telling heartfelt stories of love, hope and compassion. The photos and “Heroes” icon that Julie developed tied all the campaign collateral together that included web banners, signs, Team Captain Brochures, Sponsorship Outreach Brochures, etc.

Cal Expo Signage

14″ x 8″ Sign

Cal Expo Electronic Billboards

Ready to get started?

If you need help launching your upcoming campaign, talk to ZAP Creative Group about your needs. We have the resources to get your message out there.

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